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ATLAS ARCHIVE

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atlas archive

CHALLENGE

atlas archive entered as a hat startup with a conceptual white paper but no visual identity. I was brought on to translate their abstract vision into an "atlas archive world."

APPROACH

Ideated brand identity, persona, and stylistic direction from the established name and verbal brief.

Operated as both a strategist and graphic designer to codify the brand's creative DNA, including logo systems and foundational guidelines, turning an idea into a scalable, product-ready framework.

ROLE

Brand Strategist & Graphic Designer

OUTPUTS

A complete brand identity system transitioning atlas archive from concept to market-ready label.

Included brand persona, creative strategy, custom logos, and a comprehensive branding guide.

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