MUSHROOM LEATHER
The brief required a comprehensive MARCOM strategy for a new enterprise or product. Driven by a passion for sustainable textile evolution, I identified a void in the luxury market for high-performance bio-materials. Rather than a standalone startup, I pitched a strategic integration of mycelium leather into an established house to leverage existing brand equity.
We set out to prove that Polène—a brand defined by organic, sculptural forms—was the ideal candidate to pioneer mushroom leather, positioning it at the intersection of heritage craftsmanship and bio-fabricated innovation.
A 360° brand expansion strategy presented in a 20-minute executive pitch.
Included the Champignon capsule, market analysis, financial plan, and full-funnel MARCOM plan. Extended into a multi-channel rollout anchored by an experiential exhibition in Los Angeles designed to scale Polène’s presence beyond Europe and New York.
