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MUSHROOM LEATHER
 

COMPANY
Polène
TEAM
Marketing Communications Team
BUAD307 - Marketing Fundamentals
CHALLENGE

The brief required a comprehensive MARCOM strategy for a new enterprise or product. Driven by a passion for sustainable textile evolution, I identified a void in the luxury market for high-performance bio-materials. Rather than a standalone startup, I pitched a strategic integration of mycelium leather into an established house to leverage existing brand equity.

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We set out to prove that Polène—a brand defined by organic, sculptural forms—was the ideal candidate to pioneer mushroom leather, bridging the gap between heritage craftsmanship and the future of bio-fabricated materials.

ROLE
Project Lead & Creative Strategist 
APPROACH
I originated the concept and served as the lead strategist, directing the project’s creative and business trajectory. My focus was on establishing the "Natural Architecture" framework and making all high-level design and positioning decisions to ensure the new technology aligned with Polène’s distinct DNA.

I managed a cross-functional team that executed the supporting financial modeling and business calculations, allowing me to synthesize their data into a cohesive, market-ready vision.
OUTPUTS

A 360-degree brand expansion deck and 20-minute executive pitch. Deliverables included a signature "Champignon" capsule collection concept, a granular market analysis, and a full-funnel MARCOM strategy.

 

Collateral featured a multi-channel rollout plan, including an experiential exhibition in Los Angeles designed to scale Polène’s presence beyond Europe and New York. The final system encompassed gamified digital touchpoints and a rigorous financial model to prove the commercial viability in the luxury retail space.

FULL PRESENTATION
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