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REST MODE
 

COMPANY
Nike x Headspace
FULL PRESENTATION
CHALLENGE

Develop a new product or brand extension addressing a market need. Identifying the lack of accessible mental-performance resources for athletes, I proposed  Rest Mode—a partnership between Nike and Headspace.

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A system of science-backed, elite athlete-led  meditations designed to train focus, recovery, and sleep as rigorously as the body. 

APPROACH

Originated and led Rest Mode concept end-to-end, building it around the insight that mental fitness is the unseen edge of performance. 

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Developed the platform's three-module structure: Own the Start, Flow State, Win Tomorrow. Translated the partnership into a cohesive narrative and launch strategy, ensuring alignment between the two companies. 

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OUTPUTS
A 360° PR media kit and global launch campaign.

Included a cinematic campaign concept, creative brief, press release, fact sheet, FAQ, and athlete profile.
ROLE
Creative Strategist & PR Writer
Nike x Headspace.mp4
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