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KÖPPEN
 

KÖPPEN DIAMOND SPEC.mp4
COMPANY
KÖPPEN
FULL PRESENTATION
CHALLENGE

The brief required the development of a fully integrated advertising campaign for a brand across three media channels. I selected KÖPPEN, a newly launched oral care system designed to detox, protect, and support the entire mouth. The challenge was to establish a creative and strong campaign voice for a brand with minimal advertising. 

APPROACH
Rather than approaching oral care through predictable clinical advertising tropes, I wanted each deliverable to function as an art piece in itself. Each concept was created to be slightly abstract with poetic copy to elevate an everyday product into something more intentional. Across the campaign, I explored themes of ritual, balance, protection, and vitality. 
ROLE
COPYWRITER & CREATIVE DIRECTOR
OUTPUTS

A cross-platform advertising campaign including a billboard, a :30 commercial spot, and a three-part Instagram campaign featuring two static posts and one reel. Deliverables include original headlines, taglines, scripts, and social captions. Additionally, I designed and edited all visual components.  

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